About Frontier

Strategy, the venture, and the funding

We work on all three: the strategy, the venture that comes out of it, and the funding to build it — growth capital or public grants. Led by Choedpong Khannabha, with two decades across startups, large corporations, and the investment world, from the USA and Europe to Asia.

Why choose us

Real-world pragmatism, backed by intellectual rigor

A world-class growth playbook, for local enterprises

The strategic frameworks and value-creation discipline that power the world's fastest-growing companies — drawing from the founder's experiences at a top-tier global strategy consultancy, a global technology leader, and years of founding, scaling, and investing in companies — made practical, affordable, and hands-on for ambitious local enterprises.

A trusted network that amplifies your growth

Beyond our own work, a trusted bench of specialist partners — market insights, marketing, org design, technology, and data & AI — that amplifies and simplifies your growth, so progress comes faster through win-win relationships.

A close working relationship you can trust

You work directly with the principal — a warm, personal, hands-on relationship from the first conversation through to results. Professional and low-ego, and in it for the long term, so working together feels easy and genuinely trusted.

Core values

What guides everything we do

Integrity

Doing what's honest and right in everything we do.

First principles

Reasoning up from first principles — questioning assumptions to build solutions that truly hold.

Creativity

New ideas that are practical and genuinely useful.

Technology

Using the right tools to get things done efficiently.

Relationships

Building trust-based relationships with clients and partners.

Collaboration

Working together as a team to solve problems and reach goals.

Leadership

Meet the founder

Choedpong Khannabha

Choedpong “O” Khannabha

Founder

Private equity investor · Growth strategist · Technology & innovation leader

Two decades building and scaling technology-driven businesses across the U.S. and Southeast Asia — as operator, advisor, and now investor. Alongside Frontier, O is a general partner of a Thai private-equity fund, where he sources, structures, and closes deals, then drives the value creation that follows as an active owner.

Ex-McKinsey Ex-Microsoft Stanford MS&E U.S. patent holder Private-equity GP Senate SME & startup working group

Giving back through teaching — visiting practitioner professor at Chulalongkorn Business School, Harbour.Space, Thammasat, KMITL, Mae Fah Luang, and Prince of Songkla.

Connect on LinkedIn

Create the future with us

Strategy meets innovation — practical, distinctive strategies built from design thinking and real-world insight, delivering measurable, lasting impact in today's complex business landscape.

Start a conversation