Innovation strategy, built for growth

Advance your impact with innovation.

We turn design thinking and real-world insight into practical, distinctive strategies — delivering measurable, lasting impact for ambitious enterprises.

Why companies call us

Most companies do not have a strategy, let alone innovation in the strategy

They have a budget, a list of initiatives, and a growth target. That is not the same thing. In our experience, three things are missing.

01
A plan is not a strategy.

A budget and a list of initiatives contain no choices. Nobody has said where the company will play, how it will win, or what it will not do — so nobody is genuinely aligned either. Clarity and alignment are not what you bring to the process. They are what it produces.

02
A safe plan will not grow you.

Where a strategy does exist, it is usually written to protect what already works and to satisfy whoever asked for it. Familiar moves, safe targets, no bets. Growth of any real size needs innovation inside the strategy — not bolted on beside it as a separate initiative.

03
Nobody went and got the money.

Ambition costs capital: growth equity, strategic partners, and the public grants and BOI privileges most companies never see. Funding is treated as something that happens to a plan, rather than something the plan is built to win.

Strategy, innovation, and capital. We work on all three.

Our Services

Strategy meets innovation, end to end

From insight and strategy to building and growing — practical support at every stage of your innovation journey.

01

Strategy Development for Enterprises

A comprehensive six-month program bringing world-class strategy frameworks to enterprises aiming to at least double revenue in three years.

02

Insights Discovery

Uncover the insights that lead to breakthroughs: why customers buy and stop buying, and what will set you apart.

03

Venture Building

Custom-designed, end-to-end incubation and acceleration for new ventures.

04

Customized Consulting

From opportunity assessment and product-market fit through to capital structuring and growth-capital sourcing.

05

Grants & Funding Access

Tap the hundreds of ever-changing government grants and non-dilutive funding programs built to back innovation.

06

Training & Workshops

Hands-on masterclasses, hand-crafted from real experience to close specific capability gaps.

Special Service

We keep a live map of Thailand's public funding landscape

Public funding in Thailand is scattered across a dozen agencies, and the programs never sit still — windows open, criteria shift, budgets are reallocated. Most companies find out after the fact. We maintain a proprietary grants database, so the map is accurate on the day you need it.

01
We learn about your project

Your technology, your stage, your entity structure, your spending plan — the details that decide eligibility.

02
We search the database

We match you against every open and upcoming program — grants, non-dilutive funding, BOI privileges, and tax exemptions.

03
We help you win it

We shape the proposal to what the reviewers are actually scoring — and we have won grants across AI research, food-tech, and listed-company growth programs.

Deadlines move. Miss a window and you usually wait a year for the next one.

Programs we track
NIABOIdepaTED FundNXPO / PMUCNSTDA and more
Client testimonials

Results our clients feel

Their team took the time to understand our unique needs, delivering personalized guidance that aligned perfectly with our goals. It's been a game-changer for our growth.

Managing Director Siam Container Terminal (SCT) Mr. Narongchai Amnuaychokhiran

The practical advice and tailored strategies made it easy for us to implement new systems that boosted efficiency and innovation across our organization.

Chief Executive Officer at the time Plantae Life Co., Ltd. Mr. Phundanai Sathavornmanee

Working with Frontier catalyzed a major shift in our business, unlocking new opportunities and enabling products that truly elevate people's lives.

Managing Director The WC Group Ms. Rungjira Wongjai
About Frontier

Innovation, made practical — and fundable

Frontier is a boutique innovation-strategy practice led by Choedpong Khannabha — drawing from two decades of strategy and innovation development work across startups, large corporations, and the investment world, from the USA and Europe to Asia, with a trusted bench of specialist partners.

Transformative

Bold, outside-the-box strategies — because transformation means change: doing things differently to lead on innovation and efficiency.

Practical

Actionable strategies that fit your business — for measurable, lasting improvement.

Personalized

Every engagement tailored to your unique goals — for maximum relevance and value.

Our Mission

Empower enterprises to spark innovation

We inspire and empower organizations with the mindset, wisdom, strategies, and systems to grow their culture and capabilities — so they can lead boldly and create breakthroughs across products, services, processes, and business models that raise the quality of life for all.

Create the future with us

Strategy meets innovation — practical, distinctive strategies built from design thinking and real-world insight, delivering measurable, lasting impact in today's complex business landscape.

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